As projects go, this was one for my personal history books. It was an incredible learning experience for me, both personally and professionally.

I was fortunate to be the art director for this roller coaster ride, accompanied by designer Phoebe Feng, who helped me bring this beast to life.

The project started with a one-day photoshoot where we had a professional model, and some great co-workers, to help bring the vision to life.

Next, was production; pouring over the pixels and picas to develop collateral for print, digital and social.

A lot of crazy things happened on this project, but it was a great experience to work a team of cool headed professionals across sales, marketing and product.