Bindertek is Organization Redefined.
Bindertek is an office supply company looking to make it's way into the 21st century, and they wanted to look the part. That's where I came in. For a year and a half I worked alongside a consulting firm to help create a new brand, products, and user experience for Bindertek.
Branding
I worked with Bindertek to update their new logo and to build more flexibility into their identity system. With the new identity they had an emblem that they could use that allowed for a wider range of uses that their older system did not accommodate.
Website & UX Design
Bindertek has an expansive offering of products available on their website. But the feedback from their users was that the site was overwhelming. I was tasked to help create mockups of the home page and navigation to test with users.
Product Design & Testing
While working with Bindertek I had the unique opportunity to help them design, test, and brand a new notebook system called Boundless. The premise was a flexible disc binding system that allow users to seamlessly move their notes between the discs and any of the two- or three-ring binders offered by Bindertek.
My job was to help to design the various paper types that would go into the notebooks, as well as help figure out the way the system would work.
I then worked with an agency to help test the product with prospective users to get feedback for iterations.
When the testing and development was done I helped developed branding and marketing materials.
